Thursday, November 18, 2010

NO EXCESS: MEN'S CASUAL w/EURO FLAIR


























SPRING 2011





Words, Showroom Images Judith Ecochard

Stock Images courtesy of No Excess













































We ‘discovered” NO EXCESS at a Menswear ENK tradeshow last July---and felt the hip designs had a bit of distinctly European swagger---attire that is more like what we see at Berlin’s Bread & Butter Tradeshow---than a typical American show.

Particularly in the cut (Euro is definitely slim) ---and graphics on the casual wear separates.

Recently we took in some of NO Excess’s (a Dutch brand btw) --- early and mid Spring 2011 items and liked what we saw…

And felt Americans would like it too…starting with no in your face logos---something that Europeans/Japanese/Chinese seem to like but American men we think are totally over ‘it.’



A terrific waxed cotton jackets that’s water resistant…



Cardigans are still selling...







































Masculine washed denim…















































Best selling cotton canvas pants---that are super comfy with a lived in feel that isn’t sloppy. Available in tan or navy…we thought the pocket details were perfectly placed.


















Lots of tees are showing up ---starting in February…
One of our favorites…. a V neck ‘layered’ with stripes…. ribbed details---called a “Twofer.”





American ease in vintage/faded plaids







Woven plaids…






Later on for March deliveries…we saw plenty of shorts…

Beige linen and our fav---the Board shorts…cargo styles with loads of pockets….



We like the striped details on the hem…. of the button downs.




Cargo with seams…




Price Range----$120’s for button downs---up to $235 for the waxed cotton jacket---what we would call premium contemporary.




NO EXCESS is carried in the fashion forward boutiques---like Kitson’s Fred Segal -LA French Corner , Rothmans-NYC . Bill Hallman Boutique Atlanta