Saturday, November 27, 2010


Gary's Loft, Midtown NYC

Words/Images Judith Ecochard

Lands' End and Lands' End Canvas are both contemporary takes on classic American/ nautical style---sporty, somewhat preppy, easy to wear---with practicality all over the head to toe wardrobe options.

A few weeks back we previewed the gigantic collections of the mainstream Lands' End and the newish, more progressive Lands' End Canvas Spring 2011 collections.

First... Lands' End, is such a great value and everything is quality, quality, quality. IMHO expensive design details at bargain prices.

              Belted cardigan in blends for shape retention and durability--- replaces structured   jackets...more versatile-too warm?--- just tie it around.

Sold in Sears stores and stand alone establishments---we think of the line akin to the highly rated Kenmore appliance line---some utilitarian pieces and some bumped up, style on ---styles.

One would not consider this a trend setting line-up of attire, footwear or accessories...but we bet that everyone can find favor with something Lands' End offers.,.including terrific haulers---

The canvas bags and feather weight luggage---all sturdy, in mostly neutrals...PLUS initialing via this awesome machine...

We use the carry-on one we have from Lands' End as a triathlon transition bag. That handy.

Casual wear and work's and women's lines had it all- from blazers suit suit jackets for guys, chinos to dressier trousers and tailored frocks that are office friendly.

We know guys who wear the no-iron button downs A claim to fame"---but there were other crisp, cotton shirts---long and short sleeve---the madras, plaid and "paint brush" series--- and the traditional polo collar shirts, wash and wear friendly.

Knit wear, like the feminine women's cardigans...shown long and belted---to replace a stuffy suit jacket--came in a rainbow of  summery tones.

We were most taken with the rain we review a lot of performance garments and recognize durable outwear when we see it. And not just the iconic sailor worthy Squall jacket...

A military waterproof trench---with removeable epaulets, solid buttons, inner pockets, button back, flaps---just like the primo brands that costs waaayyyyy more.

Other trenches in fashion colors have a DWR finish, removeable hoods...and inner pockets.

 The waterproof Rain Slicker --- we thought exceptional---note the details...and the notch. AND for a whole lot less than other labels for the same style and weather protection.

Completely waterproof with special heat seam sealing that guarantee not a drop gets inside. ($159)

Usually that 'stuff' is found on pricier active wear.
 Really like these closures---zips and functioning tabs. Visually more interesting and functional flair---always a good thing.

Matching accessories....

There was a large assortment of swimwear and matchy-matchy cover-ups, flip flops, water sandals----

 A suit for every kind of body as the types of different sizing and constructive---supportive, built in cups, materials including chlorine resistant and built in SPF+

 Staggering the  umber of options---including plus sizes, conservative one pieces as well as two piercers, sold separately.

LANDS" END CANVAS is a re-interpreted vision of LE---with hipper looks---it's own ad campaign...

Aimed at the humans who like the classic Americana way of dressing---done well, of course---- but with sleeker silhouettes, more figure hugging, curve enhancing cuts, especially on the women's wear---- a bit of cooler attitude.

Still the materials and relaxed preppy/nautical vibe is there like the LANDS END collection. And as suitable for work or play.

IMHO kinda...GAP/American Eagle/Banana Republic/J.Crew-like---style for the mass generous sizing options...

This number of SKU's are something ---and can be tough to pull off without a tad of cheesiness--- especially with denim. But Lands' End Canvas def. gets an "A.".

All the major trends for S/S 2011 are here---including vintage prints, faded plaids and flowers, soft tones of the basics...everything soft and easier, rolled up hem lines...fine knits, cargo---.


E-Commerce available as well as healthy catalogue sales---in Europe too.