Words/Images Judith Ecochard
Lands' End and Lands' End Canvas are both contemporary takes on classic American/ nautical style---sporty, somewhat preppy, easy to wear---with practicality all over the head to toe wardrobe options.
A few weeks back we previewed the gigantic collections of the mainstream Lands' End and the newish, more progressive Lands' End Canvas Spring 2011 collections.
First... Lands' End, is such a great value and everything is quality, quality, quality. IMHO expensive design details at bargain prices.
Sold in Sears stores and stand alone establishments---we think of the line akin to the highly rated Kenmore appliance line---some utilitarian pieces and some bumped up, style on ---styles.
One would not consider this a trend setting line-up of attire, footwear or accessories...but we bet that everyone can find favor with something Lands' End offers.,.including terrific haulers---
The canvas bags and feather weight luggage---all sturdy, in mostly neutrals...PLUS initialing via this awesome machine...
We use the carry-on one we have from Lands' End as a triathlon transition bag. That handy.
Casual wear and work attire...men's and women's lines had it all- from blazers suit suit jackets for guys, chinos to dressier trousers and tailored frocks that are office friendly.
We know guys who wear the no-iron button downs A claim to fame"---but there were other crisp, cotton shirts---long and short sleeve---the madras, plaid and "paint brush" series--- and the traditional polo collar shirts, wash and wear friendly.
Knit wear, like the feminine women's cardigans...shown long and belted---to replace a stuffy suit jacket--came in a rainbow of summery tones.
We were most taken with the rain wear...as we review a lot of performance garments and recognize durable outwear when we see it. And not just the iconic sailor worthy Squall jacket...
Other trenches in fashion colors have a DWR finish, removeable hoods...and inner pockets.
Usually that 'stuff' is found on pricier active wear.
Really like these closures---zips and functioning tabs. Visually more interesting and functional flair---always a good thing.
There was a large assortment of swimwear and matchy-matchy cover-ups, flip flops, water sandals----
Staggering the umber of options---including plus sizes, conservative one pieces as well as two piercers, sold separately.
LANDS" END CANVAS is a re-interpreted vision of LE---with hipper looks---it's own ad campaign...
Aimed at the humans who like the classic Americana way of dressing---done well, of course---- but with sleeker silhouettes, more figure hugging, curve enhancing cuts, especially on the women's wear---- a bit of cooler attitude.
Still the materials and relaxed preppy/nautical vibe is there like the LANDS END collection. And as suitable for work or play.
IMHO kinda...GAP/American Eagle/Banana Republic/J.Crew-like---style for the mass market...plus generous sizing options...
This number of SKU's are something ---and can be tough to pull off without a tad of cheesiness--- especially with denim. But Lands' End Canvas def. gets an "A.".
All the major trends for S/S 2011 are here---including vintage prints, faded plaids and flowers, soft tones of the basics...everything soft and easier, rolled up hem lines...fine knits, cargo---.
E-Commerce available as well as healthy catalogue sales---in Europe too.