Wednesday, September 1, 2010

TECNICA's MOON BOOT=HAPPY BIRTHDAY, the BIG 40

and Spring / Summer 2011


Outdoor Retailer, SLC, UTAH


Words, Images Judith Ecochard

MADE IN ITALY, THE ICONIC MOON BOOT IS CELEBRATING ITS 40TH ANNIVERSARY!

Inspired by the Apollo 11 landing on the moon in July 20th, 1969 (what a year, right?)...the Moonboot has evolved into an iconic fashion statement in many different styles, materials and colors---but always true to the original mission, so-to-speak.

AND: Still comfy with anatomical footbeds.

VERY FUN. AND MORE FUN for FASHION NIGHT OUTers (September 10th, 2010) in NYC---who can celebrate this milestone for footwear design at the Searle store on Madison Ave./60th Street---with a party going on from 6-11PM.

WHAT ELSE:

Technica is known for its outdoor running trail shoes too...and for Spring/Summer 2011 the brand is rolling out several new models based on the Technica Rolling System for better absorption, rolling transition and more propulsion for that next step..

Based on extensive studies of the bio-mechanics of a heel- toe- strike...we saw several efficient, multi-sports functioning shoes that are snazzed up with hip color pops. 



THE BIG DEAL:

The Diablo Max($130) ...a gender specific mountain trail runners---- that provide more lateral stability and cushioning ---and hug the ground via TRS Technigrip outsoles.

And the Diablod  Sprint ($140) that prioritizes agility and lightness.

Both models have the Anatomic OrthoLife® footbed...

INFO: Tecnica