Outdoor Retailer, SLC S/S 2011
“ALL-YEAR UNDERGEAR®” and GREEN BUSINESS PRACTICES.
Words/Images Judith Ecochard
Lightweight technical cotton is a reality, courtesy of Polarmax®---now with an expanded collection of super soft, stretchable, breathable, moisture wicking-via the revolutionary TransDRY™ and Acclimate® Dry base layers. We wear the 4 way stretch women’s’ specific designs for work and casual outings.
Tanks and long sleeves---are versatile and REALLY easy to clean (even the white color)---and dries quickly.
Cute boy shorts and bikini briefs even have patent pending double layers inserts with TransDRY® panels and made of Acclimate® Fresh …for all day wear comfort.
Performance pieces, engineered with micro-fine polyester and cotton fiber, and the TransDRY® Cotton separates are both versatile enough for office and heart beat heavy outdoor adventures.
And yes, guys get the nod too with boxers, briefs… and short sleeve crews and v-necks.
What we think is really the story in a way…is the eco-friendly reality of every single Polarmax® garment…and not just from a fabric perspective.
Every moment of a Polarmax® product’s life---from design to the yarn stage, cut and sew---to warehousing, distribution, sales, marketing…are all done within a 15 mile radius of West End N.C, company headquarters.
The packaging is retaskable, paper recycled, with soy inks used in packaging.
From cradle to cradle---a reduced carbon footprint is an understatement and quality control par excellence.