Monday, August 16, 2010

SMITH OPTICS GOES GREEN WITH EVOLVE



SIA SUMMER SNOWDOWN & OUTDOOR RETAILER

words/images Judith Ecochard


We got triple doses of Smith Optics this summer…between SIA’s NYC and Outdoor Retailer’s SLC events. 


And we still didn’t get all the high techy stuff down for this superior collection of Techlite Polarized Glass and Carbonic Polarized TLT Lenses…in frame styles for high-speed active types and everyday strollers.

















Or the cool PIVLOCK™ V90/V90 MAX proprietary, patent-pending temple/hinge piece featured on the ultra light performance perfect interchangeable sport shades…

All with superior coverage, secure fit…and face plant proof ---highly scratch resistant, for example…

What really grabbed us is the EVOLE eco story…with sunglass frames made from a 100% revewable material Rilsan® Clear ---made from easily renewable, non-modified Castor Oil.

Performing like petroleum based products, this substance is injection molded, like nylon---for frames—though it costs more---it’s a healthy alternative.

PLUS: The packaging is made from recycled materials--- using soy based ink and no glue---and a bamboo fiber cleaning bag is included.

PS: LIFETIME WARRANTY!!!

www.smithoptics.com