Wednesday, July 14, 2010

SNEAK PEAK: LACOSTE SPRING 2011 LEGENDS FOOTWEAR

 Berlin BREAD & BUTTER Spring 2011

July 7th 2010

Well---- one would have assumed that a party scheduled on the same night as a major World Cup match...let alone in one team's host country, Germany---wouldn't get the retailers and press.

WRONG.

To launch the Legends brand---engaging 12 fashion, music, media and retail types to rebrand, shoe-wise--- with their unique contributions---- the iconic Lacoste 12.12 polo----

Needless to say---the soirée aced the night in a repurposed pool ---now, tennis court.

MORE INFO: Lacoste's strategic website...FYI delivers December 2010!