Berlin BREAD & BUTTER Spring 2011
July 7th 2010
Well---- one would have assumed that a party scheduled on the same night as a major World Cup match...let alone in one team's host country, Germany---wouldn't get the retailers and press.
WRONG.
To launch the Legends brand---engaging 12 fashion, music, media and retail types to rebrand, shoe-wise--- with their unique contributions---- the iconic Lacoste 12.12 polo----
Needless to say---the soirée aced the night in a repurposed pool ---now, tennis court.
MORE INFO: Lacoste's strategic website...FYI delivers December 2010!
July 7th 2010
Well---- one would have assumed that a party scheduled on the same night as a major World Cup match...let alone in one team's host country, Germany---wouldn't get the retailers and press.
WRONG.
To launch the Legends brand---engaging 12 fashion, music, media and retail types to rebrand, shoe-wise--- with their unique contributions---- the iconic Lacoste 12.12 polo----
Needless to say---the soirée aced the night in a repurposed pool ---now, tennis court.
MORE INFO: Lacoste's strategic website...FYI delivers December 2010!