Sponsored by Cointreau...
The private members only, Soho House, Berlin---
opened its doors in May 2010---and was an ideal locale for a presentation by German fashion designer - Marc\Kus Lupfer.
We got a look-see at the contemporary clothes, simply presented on spotlit mannequins ---the way it should be presented btw---with lots of room and time to admire Lupfer's way with intricate knits, clever use of sequins... cheeky slogan---ed tees
and GET why this designer has his clothes in all the right online shops--- like net-a-porter, denim-heavy Revolve clothing, shopbop etc.
"EFFECTIVELY Off-duty cool"---is how his attire has been described ---and we agree.
that no doubt, is made in extreme limited editions. FUN.
Soho Haus itself is huge compared to the NYC one. Done out in a 1928 post-bauhaus structure with interiors that manages to fuse the industrial edge with the comfy (via plush leather seats, ping pong table in the lobby, etc)
---the ground floor housed a b/w photography exhibit---based on the ESPN documentary that takes players back to the moment----
I SCORED A GOAL IN A (FIFA) WORLD CUP™ FINAL