Friday, July 9, 2010


Berlin, Germany---July 7th & 8th, 2010

Words/Images Judith Ecochard

Mercedes Benz Fashion Week, Bebelplatz, Designer Scouts, Bread & Butter & Premium Tradeshows

Some things we love...

At the Mercedes Benz Fashion Week Tent---a one runway version of the NY equivalent---

Models who Really Smile On The Runway
(At Anja Gockel RTW)

Local celebs that are actually happy to be at a fashion show, sans appearance payments, stop and pose, ===and NO security teams, BFFs or offspring in tow OR tiny dogs.

At the Bebelplatz Tents...only the first two or three rows are reserved...the rest is open "FREE" seating. Love to see that in NY to avoid the cat-fights for seats--- and to get people to show up on time.

PR Peeps in head to toe black with serious clipboards and attitudes to match are not appreciated and tolerated.

No flip flops anywhere, lots of chic stacked platform heels, great multi-cage sandles...and no, they do not switch out of their flats to their heels before/aft a show.

Main mode of transport...U Bahn or S underground, and BICYCLES!!!! Even gals in heels----this pic, outside the Designer Scouts Shows.
(Outside Designer Scouts' Show---multi designer venue)

Models who really suffer for Esther Perbandt's show---no Jimmy Choos or Blahniks. Only cut-outs and mannequins on their tippy toes walking a multi catwalk, un-airconditioned room----

Order a glass of wine, get an entire pitcher ---with a Bread & Butter Biergarten...right before the WORLD CUP Semis...

MAIN choice of beverage---BEER!!!!

G-STAR RAW Fashion Show for the Press and Guests at Bread & Butter...staging of wearable clothes...not an abstract concept.