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Showing posts from July, 2010

URBAN COOL & AMERICANA DOMINATE S/S 2011 COLLECTIONS

WE HOPE TO SEE ACROSS THE POND
BREAD & BUTTER, BERLIN
Words, Images Judith Ecochard Adidas--Retro...

Many European labels tread violate the American motto” Don’t Tread on Me”---because of their names...too close for USA trademarks (as in fashion denim label Tribeca New York---). CAMPUS 72- Preppy takes on USA Collegiate--- There were a few collections we took in at Bread & Butter Tradeshow---that we hope---figures it out…in time for  the S/S 2011 lines that start delivery in late November/December.. Slugging it out and hanging out for fashion
GAS "Essensual Jeans"--had an architectural modern exhibit space--- a very clean Hotel set up---with different rooms featuring the many collections this denim focused lifestyle brand offers.
The Boyfriend barely makes a blip here---what we saw at GAS was innovation.
AS IN reversible jeans ---we couldn’t take pics…but saw how it all works denim one side, printed fabric on other. Great for travelers or those that tend to spill stuff on thei…

G-STAR RAW Spring /Summer 2011 @ BREAD & BUTTER

Tempelhof Airport, Berlin
Words/Images Judith Ecochard












G-Star Raw (http://www.g-star.com) is a lifestyle brand hailing from denim couture DNA---
This Dutch company (founded 1989) has worldwide acclaim--- but more so in Europe where this label hails.
Currently, the big theme is the Raw World Chess Challenge, pitting numero uno champ Magnus Carlsen vs the World
FYI: the global competition is coming to NYC September 10th
In Berlin at the tradeshow Bread & Butter, the company staged a fast paced runway show for the press that featured, like-able slim cut, relaxed silhouettes of denim and casual pieces.
For guys, a lot of slim low rise, low crotch (not Hip—Hop oversized baggy)…
Here, it is not the way the clothes fit, it’s the way the garment is cut---a tailoring option we have yet to see popular in the USA (not those insane baggy bits we see on the subways on kids that lack mirrors at home)…but lends a certain amount of swagger if the guys have the body for it. Few do ---.



















There are always…

C.NEEON SPRING/SUMMER 2011

Mitte, Berlin
Words, Images Judith Ecochard 

It was a hot one---but a leafy courtyard was a nice, calm setting for the midday alfresco show by of C Neeon a German label founded by Clara Kraetsch and Doreen Schulz, who met in 2001 at the Kunsthochschule Berlin college.




















We haven’t seen their rtw show for over a year---so it was nice to see how evolved the collection has become.