TOUGH LUV, BUFFALO BY DAVID BITTON,
FREE GOLD WATCH
Garment District, NYC
Words/Images Judith Ecochard
A pop-up showroom, featuring mostly California based designers…had clothes with rocker edge casual wear--- that reminds us of why that part of the USA leads the trends when it comes to denim-based attire.
TOUGH LUV Clothing, owned and designed by Elaine Lai has gothic dark sensibilities mashed up with “calmed down pieces” for a vintage feel, washed in comfort…as in separates made from super soft cotton, French terry, etc.
We liked the Euro chic styling, the arty use of hardware (zippers) for the functional/decorative…and fun, flirty (i.e. ruffles edges on a grrrrlll motor jacket) details on the fitted silhouettes.
Buffalo by David Bitton has denim pants every which way imaginable. Outerwear pieces for Fall 2010 includes this pleather puffy---with great tapered lines for some flair that doesn’t make the wearer puffed,
Jeggings…in terrif animal prints,
…and a new, higher priced line “WORN & LOVED”….with premium denim, cut for guys (less stretch). Bumped up details like back treatments (“W”), intense different washes, and tabbed legs…
Right now…the cargo shorts ($49-$69) are selling well…
FREE GOLD WATCH is an image based San Fran schooled line of hip printed graphic tees and hoodies. Retailing for about $60-$95 the shirts we saw (from a collection titled “Image Unavailable”) are more than just the basics…
...with raw edges, no seam construction,
A women’s collection too.