Saturday, May 1, 2010

HORNY TOAD: CASUAL, CONTEMPORARY & WEARABLE FOR FALL 2010








words/images Judith Ecochard

LOGO FROM THE WEBSITE

Unlike the fashion FASHIONY  labels that are getting all gaga eco now, Horny Toad, a lifestyle brand out of the California activewear world… has always been practicing the preach of the green--- using sustainable fabrics, manufacturing processes, and packaging that are mindful of the earth.





At OR, we previewed a focused Fall 2010 lineup that delves into a classic kinda American soul of easy wearable, updated separates…crafted with lots of proprietary blends of green textiles (tencel, modal, organic cottons).

THE BASICS…AND THE DETAILS


A happy addition, particularly for travelers and those in chilly climes is the incredibly luxe feel of this warm sweater, a cashmere wool blendMADE in BLUE COLLAR.



















NICE--- the ribbon details, double cuffs---and the boiled wool/angora (B'Wool) sample with a warm wrap collar.
























Men get cozy too…with a die cut pocket.

Outerwear is highly water resistant with a DWR finish. Inside the fleece keeps it toasty while inside pockets keep the gadgets within reach...






































Men's down vest....







































This is a  down jacket without the dreaded Michelin Man silhouette…made with recycled poly in a cool faded denim color. There’s a pda pocket, neat yoke detail on the back and serious cuffs. For $165 (btw at top of price range), this is VALUE.














A denim vest is fashion forward.


Dresses have been popular items for Horny Toad…

We particularly love this figure friendly frock with an attached hood.... with pintucks for shape... made from organic cotton.
























This two in one Samba ---from tencel/organic/spandex is a terrific travel item that can be worn on its own or pile it on--- for layering.


Mad for plaid…in a snap long sleeve SMART---an attached hoodie…and an organic cotton vest.






































Guys and gals get casual polish with long sleeve shirts…to layer over or under. These are really season-less and are cut well ---not sloppy.





































“Geisha” down…drama in winter white.
























NEW: ---the work book kickers in waxed cotton/leather---sturdy outdoor fused with the trendy…for men and women. Metal eyelets, steel reinforced...

FUN: The inside labels with margarita recipes and the hangtags. Horny Toad is seriously made well...but with a sense of humor.

No wonder the exhibit booth at OR is always packed with buyers.







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