Saturday, March 6, 2010



Midtown, NYC

New York Fashion Week

Words, Images Judith Ecochard

An American's practical sensibility (and FYI, a working mom)--- combined with a European mindset on how to communicate with color and elegant refined details… are character traits that have served Rebecca Moses well---

Her latest endeavor---

…an affordable, easy to wear, feminine collection of separates, dresses and accessories for Spring/Summer 2010.

I decided that it was time for me to come back to fashion,” Moses told us during an editorial preview a few weeks back.

Times have changed…women spend their money differently, it’s a high/low game that is all digested and understood.”

Building on the “Heart Soul Style” lifestyle brand---this collection of accessible chic delivers on 
Moses goal to give gals a “sense of blind style…where someone can’t guess how much it costs.”

Case in point…a sassy frock sold with the necklace for $129. “I’m proud of this LBD,” Moses said.

We locked our eyes on an silk pink number ($109) and a fab purple silk taffeta skirt that looks like it should cost a lot more ---given the quality of the fabric and how well the clothes are finished.

Not a hanging thread or crooked seam anywhere!

Super soft tees ($59) are hand illustrated and look great dressed up or down with the shorts and sandals.

Other key separates… like a polished, beige wear everywhere staple, with rolled up sleeves and a feminine wrap  belt...and a buttery leather jacket with hardware for that motorcycle edge is $399, the most expensive piece in the line.

A breezy white tops, with “a cool necklace”---the backbones of any summer wardrobe.

There are “a lot of delicious elements of well cut clothing,” Moses observed. “There’s a lot of value in the details.”

Many tops have sleeves that can be casually rolled up.

PLUS:  Romantic polka dot eyelet ---hot weather perfect fabric ---

And the Ikat print in a layered tank, an “Ibiza” dress ...

(nice touch, a contrasting collar).

Colors (bold and subtle) are a hallmark of any Rebecca Moses endeavor…so along with the natural palette of many items…. we were really drawn to the hues that are BIG for Spring--- in an orange silk georgette top, 

and the splashes of “luminous yellow” throughout.

Texture veers towards handcrafted elements that take a lot of work to look chic, not cheesy…as in the beading of this tank.

“The average retail price is $105,” Moses said. “I am proud of the collection…part of a bigger continuation of delivering stylish value---and of tools to work your style.”

“It’s all about understanding where we are.”

INFO: Macy’s (3rd floor of the Herald Square Flagship Store NYC) and Bloomingdales are carrying the line…set to ship April/May.