Friday, February 19, 2010

THORLOS®: NEW SKI/SNOWBOARD SOCKS FOR WINTER 2010
































THOR•WICK® MADE FROM 100% RECYCLED PETE DEBUTS

Outdoor Retailer, Salt Lake City, UTAH

Words, Images Judith Ecochard




A lot of technology goes into Thorlos socks…but first and foremost, it’s about greater performance, thermal properties… and increased wicking properties.”

So said Jeff Lawson…of this socks for every outdoor activity, made in the USA (YES), North Carolina- based company.


Thorlos’ brand of ped coverings clearly saved our toes from freezing/falling off this week…as we trudged through the sloshy, snowy NYC streets covering New York’s Fashion…in our clearly--- not as billed waterproof boots… that let in so much water, we could’ve skipped the subway and floated home.

But our toes were warm…courtesy of a pair of Thorlos® socks made with an exclusive blend of merino wool blend.

WHAT’S NEW:

A line of totally redone ski and snowboard socks---that serves up eight new DURABLE models of ped coverings--- hitting the market later on this year.

























For skiers…five styles with varied technical features---geared towards beginners to expert types…all deliver the performance customers expect from this highly engineered brand.

For example---novices want the most warmth, comfort and best fit with some “wiggle room” that is possible… since they’re probably in rental boots. SO Thorlos has thick, thick cushioned socks with padding targeting ball, heels, insteps and shins …and spandex for support in the arch. Plus…a ventilation panel for better air circulation.

On the other end of the spectrum…experts get ultra thin socks--- with a flat knit for warmth, protection and comfort, pique stitching in the calf and arch (stretch and fit), and extra spandex in the ankle for a precise fit inside technically advanced, custom fitted boots.

























Advanced and intermediate skiers get their own too…

And all boast superior wicking properties with no sacrifice at all--- to thermal protection …BECAUSE

A dry foot is a warm foot.”

ECO ALERT:

The big deal for us was the intro of the new Thor•Wick eco friendly yarn, made from 100% post-consumer recycled PETE …and also made using eco-friendly production practices---that use up less energy.

Several models of the aforementioned ski socks, as well as new Kids Snow socks--- and the newly reworked Snowboard socks (thick cushioning for beginners with a thick calf pad to protect against boot pressure…and a style with thinner cushioning for experts… with a flat knit at ankle to prevent bunching---a VERY big deal)…

All sport the green Thor•Wick in meaningful percentage amounts…depending on the style.

NICE.

WHAT ELSE:

No surprise to us…the snazzy looking Experia® Cool Max® athletic socks…in terrific colors ---and with the heralded Thorlo pad technology for protection plus the best fit ever SOLD REALLY WELL---

And has new Spring shades…red, orchid, and turquoise.





















WE HEART:

Thorlos® in collab with non-profit SOLES 4 SOLES…donated 6000 pairs socks to Haiti.