Thursday, November 19, 2009

A KING OF ONESELF: AKOO –Fall 2009

























T.1.’s STREETWEAR/LIFESTYLE BRAND WITH RP55 APPAREL MAKER

The Holiday LookBook at the Metropolitan Pavilion, NYC

Words, Images Judith Ecochard


Designed for “a guy who is progressive,” we were drawn to the savvy streetwear apparel we saw at AKOO’s exhibit…without a clue as to who made the apparel.

The occasion of this discovery, the Holiday LookBook Fair for media types, had a wide assortment of goods.

AKOO…IMHO…was a standout…

We were attracted right away---- cause of the eye-catching graphics on the sportswear--- and the impressive quality of the fabrics.

Plus: it’s a well priced contemporary line… with sport jackets, denim cut for American guys---ie clean lines but tad roomier than skinny Euro silhouettes, fleece, and woven shirts.

Our take---current fashion trends made well--- with dabs of swagger and’tude.

Shirts are tastefully accented with military epaulettes, not costume like...and the denim fabric is high end.

Tops for us…the logo tees ($28-$58) with vintage flair…

And the fun preppy bomber/varsity type jackets…


























In other words:

“AKOO is designed to help young guys express themselves and walk to their own beat,” according to Ralph Reynolds, AKOO’s creative director and partner.

We agree,


INFO AKOO CLOTHING LINE