Tuesday, September 29, 2009


General Society of Mechanics and Tradesmen Library

West 44th Street, NYC

3:00 PM

Words/Images Judith Ecochard

How appropriate that Araks Yeramyan’s latest collection of separates debuted in a tableau vivant format-amidst a traditional library setting. (Open Stacks Books!!!).

The 13 ensembles of daywear, initially appeared “very proper” as styled on the models.

Closer inspection of the materials and details revealed that the gals who wear this label could easily be the coolest gals on the planet. And the smart ones as well. Hello retailers.

We prefer a presentation…but could have really appreciated the textiles used…silk cotton, linen, terry cotton etc - and tailoring/draping skills of Araks - from moving mannequins.

One winner-a pretty flower print dress with delicate, lingerie like pintucks--that give the frock shape.

Our favorite look is the creamy beige (“Buff”) linen skort dress (we know this from the run of show…the model was sitting when we were there)….effortlessly paired with a terra cotton cashmere cardigan with horn buttons. On the model, the sporty attire was made a bit more glam with a gold necklace from House of Lavande.

And as the color palette is cohesive, so much of this collection is easily mix and match/layerable basics…particulary the double breasted blazers and the live in everyday “Rainbow Oatmeal Cotton drawstring athletic Pant.” (Pictured above).

Certainly the model lounging around in subtly sophisticated outfit must’ve been thrilled with this comfy selection.