Friday, August 7, 2009
WALLAROO HAT COMPANY S/S 2010
OUTDOOR RETAILER MARKET, SLC-UTAH
July 22, 2009
Words Judith Ecochard
Images from the Wallaroo website & J. Ecochard
We definitely got a bit fried under the Utah sun-–even with the attentive ritual of sunscreen slathering—
And this reminded us why we usually wear hats during day light hours...
Wallaroo Hats are must attire for tiny kids. We’ve seen their cute toppers adorning many celeb kids.
Grownups options are what get our hearts thumping however, as the stylish selections are so numerous, we can indulge ourselves in the matchy-matchy realm of things.
“I want people to have more than one hat,” Bailey Horn, Wallaroo's leading light told us when we queried about the amazing affordability of her chapeaus…”and there’re fun fabrics for kids.”
New for Spring 2010 is the flexible 4-½ brim CAPTIVA (white, natural, chocolate, black). As with all Wallaroo hats, this sophisticated topper self adjusts (an interior drawstring). And this wear anywhere hat protects with a UPF 50+.
A wear up, wear down 4-inch brim on the new BRETON Hat (UPF 50+) packs extra pizzazz with a contrasting poly-ribbon braid of color. (Ivory, white/black, chocolate, red).
The perennial summer material, raffia, is a natural for flattering, feminine NINA (UPF 50+) with a crotchet weave texture and a wide 4-½ inch Capeline brim.
Men’s options include the dapper BERMUDA, a poly-braid woven hat with a tasteful striped linen hatband and metal stud detail.
The popular HAVANA (UPF 50+ $36) with matching fabric band,
...and the JASPAR (UPF 50+ $36) with an adjustable chinstrap, shade with 3-inch brims, are hand washable in cold water, and come in sizes M/L (59 cm) and L/XL (61cm).
The Winter Collection's hats selling REALLY WELL include the toasty fleece lined YORK made out of snow/rain repelling nylon. ($40) and the BRITTA, a fashion forward ball cap style corduroy hat.
INFO and E-COMMERCE: WALLAROO