Tuesday, August 11, 2009
NE-YO & ALFANI RED HEART MACY's
METROPOLITAN PAVILION - 4th Floor
West 18th Street, 1:50PM
"CAN YOU BE BOTH HOT AND COOL?"
Words, Images Judith Ecochard
Grammy Award Winner Singer/Songwriter, talented Actor and from across the Pond- fashion savvy Ne-Yo strutted his stuff for Macy's today..at the official launch of the stylish urban private label line- Alfani Red. Ne-Yo has a one year deal as the new spokesman...
And yes...the tagline is spot on.
We've been going to Macy's fashion previews for three seasons now...and are always impressed at how much better, season after season...the merchandise offerings are at being "on trend."
Alfani Red is "unlike anything we've (Macy's) done before...Alfani Red is bold..and something that we're proud of, " according to a Macy's official...where the 2 decades old Alfani label spins off the fresh new sharply tailored, menswear sub collection.
The choice of Ne-Yo is a natural..as he is emblematic of that perfect blend of music and fashion. In fact, according to Stuart Goldblatt, an EVP of Macy's who we had a chat with...Ne-Yo's inspiration is the classic Sinatra/Davis/Martin etc Rat Pack ...a brand image that works with Macy's...and that the artist is very involved in all aspects of the biz.
We saw the slick B/W film clip shot in Prague...that heads up the campaign...set to go nationwide in September 2009.
And given the DKNY/Kenneth Cole city sophisticated type apparel--albeit at lower costs..and judging by the enormous press turnout...Alfani Red will probably do just fine.