Friday, August 21, 2009

MFS EYEWEAR: CONVERTIBLE EYEWEAR FOR EVERYDAY AND SPORTS



PROTECTION KIDS WILL WANT TO WEAR- S/S 2010

OUTDOOR RETAILER MARKET. SLC-UTAH

Words, Judith Ecochard
Images, J. Ecochard and Courtesy of MFS










My First Shades (MFS) Eyewear is an international hit with parents and kids…as the sunglasses, branded Real Kids Shades (RKS) are hip, come in fun colors, fit perfectly, and are made without any materials that will snag or hurt a child.

We wrote them up at the last OR show…and happily, RKS has even more fashion forward, multi-season styles that were launched at the show.



Recognizing that kids, especially older ones (7-12 years old) are into sports, the company now offers the new Xtreme Convertible sunglasses. The eyewear is genius as its unique design allows the wearer to quickly and easily convert from classic temples to a sports band.

Other features that are incredible, given the retail prices of $15-$20 include Category 3 Polycarbonate lenses that provide UV400 protection and sport cool Revo lenses. Additionally, the frames are constructed from Xylex® - a GE Polycarbonate/Polyester alloy that’s shatter proof and impact resistant, lightweight and flexible. Naturally, the shades are comfy-with EVA Foam backing around the eyes and ventilation to reduce fogging.


















BONUS: Xtreme Convertible sunglasses meet ANSIZ87.1 safety standards, meet ASTM F803.1 sports safety standards…and are CPSIA compliant.

PLUS: THEY FLOAT with neoprene bands, provide 100% UVA/UVB protected…and the sunglasses are durable with no corrosion issues.

Xtreme convertibles are available in four edgy colors – Matte Red Metallic with Red Revo Lenses, Matte Silver Metallic with Gold Revo Lenses and Shiny White with Blue Revo lenses and Matte Navy Blue with Blue Revo lenses.





















WE THINK: A great item---wish they had adult styles.

INFO: MFS EYEWEAR