Thursday, August 6, 2009
K SWISS: LIMITED EDITION IRONMAN RACING SHOE SERIES, RUNNING SHOES, & APPAREL S/S 2010
CO-BRANDED "FLAG" SNEAKERS, HIGH TECH KICKERS AND ACTIVE WEAR REINVIGORATE A CLASSIC.
OUTDOOR RETAILER MARKET, SLC-UTAH
Words, Images Judith Ecochard
What a great way to start Outdoor Retailer.
K-Swiss ruled our peds in the 80’s when their ‘tennies’ ruled the courts.
Well, K-Swiss today acknowledges it’s heritage, but really, we think the bust out collection of Ultra Natural Run II Ironman and ultra light "Flag" K-Ona S----co- branded technical running shoes in country specific styles (love Brazil)…are amazing.
And in time for the World Cup! Men's sizes only!!!!
Designed for triathletes, the sneakers are a “full on training shoe”----with motion control (Dual Density Posting), Aosta II Rubber Compound outsoles, and cushioning made of the space age Superfoam that resists compression and is more durable.
Other innovative bells and whistles via proprietary and co-branded technologies include the miSOUL Tech™ modular interchangeable sole system “engineered for customized performance,” K-Eva-a special formula EVA that provides maximum cushioning, and a insoles with Ortholite, a moisture management/odor control open cell foam.
There are other super light racing flats (K-RUUZ™) and sneakers that aid lateral stability- like the new KONEJO™ II and KONESIC™ for over probators, and the versatile RUN 1.5-miSOLE TECH™ with customizable inserts.
The performance wear sports new colors and styles that can go from the athletic fields, running tracks and yoga classes…to a casual night out.
Kitted out with all the details we expect from high-end lines….chafe-free seams, moisture wicking, anti-bacterial, mesh inserts for ventilation, four way stretch, UV protection etc…it’s the fashiony functional aspects that we think make the running and warm-up separates…standouts.
Tennis skirts are adorably tailored with pleats. Tennis dresses are flattering-in A line and Halter Neck options. A supportive built in 2 –ply bras for support and flared details that aid movement…bump it up over what we wore back in the day. Love the bright Brilliant Blue –though Raspberry Rose, Black and White are popular too. .
There’s a retro 80’s, So-Cal vibe going on with the colorful plaid CARGO BOARDSHORT. And we love the ACCOMPLISH SKIRT…a 2 layer wrap with contrast piping…and matchy-matchy ACCOMPLISH POLOs, TANKs and RACER TANKs available.
Runners/triatheletes get functional, K Swiss branded separates specific to that endeavor. Guys get RACE SPLITS, MESH INSERT, and REFLECTIVE SHORTS with an elastic waistband with internal draw cord. The Ironman Collection has new SIGNATURE SINGLETS amd RAGLAN CREWS with mesh inserts and chafe free seams. The comfy cotton/French terry SPEED TRACK PANTs (with K-wick Dri performance), HALF ZIP TOPs, AND MS REFLECT JACKET with chin protecting zip garage---also get the guys covered.
Ladies look good in what we think is a growing trend: the Running Skirt with a split side seam for ease of movement.
K-SWISS was a happy surprise for us…and we think that the company gets what it takes to make a dent in the action marketplace.
INFO: K SWISS