Tuesday, August 4, 2009
ChicoBag™: THE ORIGINAL REUSABLE HAULER GOES ECO
“DESIGNED TO BE UNFORGETTABLE”
OUTDOOR RETAILER MARKET, SLC-UTAH
Words, Images Judith Ecochard
We think we have seen a ChicoBag™ ---at least one sample from the three compact reusable leisure lines ---like everyday. Popular as company giveaways that like to slap on their logos, the haulers are within reach of those without connections, as the damages are limited to single digits (around $5-$9 apiece)
A company with “…values that align with what we do,” ChicoBag™ is on a mission to “get humanity to kick the single use everyday habit,” according to Wes McMahon, a Marketing and Brand Manager---who gave us the scoop on seven new lines!!
Initially designed for grocery toting by founder Andy Keller, these ripstop carryalls that can lug around anywhere from 25-40 lbs--- come in handy styles, including the ORIGINAL.
And in the new Daypack, Messenger, Sling, Original and Vita collections, the spirit of transparency lives on…as every ChicoBag™ in these super eco-friendly bunch actually have the materials content (and percentage of rePETe™- the 100% recycled from PET –aka plastic drinking bottles) printed on the interior.
Another plus: the secondary underpinnings come from recycled sources too---like the aluminum carabiner, the polyurethane cording, etc.
Smartly, ChicoBag™s has expanded into carryalls designed to fit on shoulders the MESSENGER rePETe™, the SLING rePETe™, the dual color VITA™ rePETe,™ and the VINTAGE bags in four fashionably fun prints.
Colors pop as options come in mouthwatering shades like Lemongrass, Pumpkin, Plum, Asparagus, and Slate.
And for those who want to make a statement, the NATURE collection adorned with flora-inspired graphics and the KARMA line with four inspiring prints ( “Balance,” “Serenity,” “Harmony,” “Wisdom,”)---are as practical as they are appealing.
INFO and E-COMMERCE : ChicoBags