Friday, July 31, 2009

FLOJOS®: FLIP FLOPS & SANDALS S/S 2010












OUTDOOR RETAILER MARKET, SLC UTAH





“KICK INTO FUN, SLIP INTO STYLE”


July 22, 2009


Words, Images Judith Ecochard


We bet that that the flip flop flap that followed a White House meet/greet with then President Bush and the winning Northwestern Lacrosse team …would have been mitigated if the ladies wore some of the Flojos styles that we saw.


The number of mod Flojos thongs, sandals and slides on display for this administration- was staggering…so we zeroed in on the ones that jumped out to us. And we think Mrs. Obama would approve...

Naturally, the animal (ZEBRA, EXOTIC, leopard-SAFARI, JUNGLE, giraffe KENYA) and reptile (cobra MAMBA, snake PIPER) print patterns-in various color options… on flat thongs to 2 1/2inch wedges ($17-$36)… were still going strong, retail wise.












An unusual detail that we loved in one style…the KEIRA--- has a solid color upper with the outsole patterned in animal prints.

And there are slides (TANZI and AKELA) in trendy animal prints too.















Boho/Hippy cool is always “in” and Flojos has a cute peace sign medallion thong and a paisley print insole flip flop--- that’ll rock that look.






























Crystal rhinestone embellishments on the Shoreline Chic leather ROXANNE style were also bump ups from the typical casual wear…and qualify as California formal footwear to us.










Men get their feet cuddled with the cradle effect of the heel to toe insole and the treaded heel outsoles of the popular leather Voyage and Swift sandals. ($48)




























Also part of the Big Kahunas collection, the marbleized HOOPER and solid colored HUNTER with contrast stitching details…were smart looking kickers.













AND: Flojos mean “kick-back” in Spanish


PS: Can't blame the gal athletes though...cause thongs are easy comfort and college men's BBall teams have shown up in their sneakers.











INFO: FLOJOS