Thursday, July 16, 2009
EXPRESS & RADD PARTNER FOR RESPONSIBLE DRIVING
We just got the scoop on this worthy campaign...
"This summer EXPRESS takes its road safety message to the masses and partner with RADD (Recording artists, Actors and Athletes Against Drunk Driving) to create awareness amongst teens on the dangers of texting while driving. The campaign used the headline HIT THE ROAD. TXT L8R."
Recording artists and Hollywood celebs like Ciara, Jesse McCartney, Scout Taylor-Compton and Brea Grant are all onboard, photographed sportin' attire from Express Fall 2009 and importantly, a GWP tee ...
FOR MORE INFO CHECK OUT THE VIDEOS: