Thursday, May 28, 2009
MICHAEL DEVELLIS: THE POWDER GROUP’s HEAD HONCHO
PLUS: THE MAKEUP SHOW FOUNDER & EDITOR ON MAKEUP MAGAZINE
The Makeup Show-The Metropolitan Pavilion
May 18th, 2009 West 18th Street, NYC
WORDS, IMAGES JUDITH ECOCHARD
During the 4th annual The Makeup Show last week…we saw Michael Devellis out of the corner of our eyeballs, here and there, in a whirl of constant motion…
No wonder…this buzzin’ show with vendor sellouts (a later clip), cutting edge makeup product intros and staples, packed seminars and business forums, and in shape bods done up in spectacular special effects glory strolling the aisles…
Well, the time just flew.
Mercifully, we caught a few minutes with Devellis in mid flight.
And our conversational theme?
INSPIRATION and SUPPORT.
“For me,” the busy Devellis noted, “it’s what people are feeling,..people are passionate about their craft…and they need a community.”
Makeup artists “are wondering what’s next,” Devellis observed with regards to the weak economy. “…If you feel you are on your own and alone as a freelancer…you can create a support system…we do at the Powder Group.”
“The business becomes stronger….the economy can empower you, strengthening industry relationships…creating energy of support and inspiration.”
INFO THE POWDER GROUP
WHAT ELSE: KORRES NATURAL PRODUCTS
Devellis actually WALKED US OVER to the Korres booth. Well, we thought ---this must be something!
We have been to Athens, Greece awhiles back---- where Korres, a native brand RULES. It is a natural line (no synthetics) of skin/body/hair treatments originally based on the rich moisturizer powers of olives, the astringent properties of pomegranate, and the pore brightening wild rose... etc (makes sense). It has greatly expanded the number of SKU’s with makeup too…and a new “green” line of EcoCert® goodies –the Materia Herba collection.
What Devellis uses (and we thought he looked amazing---sans makeup we add… and probably no sleep either) is the new Materia Herba Anti-Aging Cream ($46) at Sephora only!
Note to chemical avoidance types…these products are WITHOUT Parabens - Sulfates - Synthetic Dyes - Petro-Chemicals - Phthalates - GMO - Triclosan.
BUT What sold like hotcakes----the 99% Natural Silicone Free Face Primer ($28)…even the demo bottle had run out! THAT"S RIGHT---in a room full of primers...GONE IN A NEW YORK MINUTE!
Why: It smoothes out the skin (lines, wrinkles, pores), and keeps foundation looking fresh for hours,. Without that waxy feeling...so we're told...we cannot wait to try!
At Sephora's and Toll Free 1-888-6-KORRES
Korres: SOHO 110 Wooster Street Tel 212 219-0683 and Korres: BROOKLYN Tel 718 643 9435