A FRESH TAKE ON FEMININE FASHION and CONVERTIBLE APPAREL
ENK INTERMEZZO, May 6th 2009
PIERS 92 & 94, West Side Highway, NYC
Words, Images Judith Ecochard
We were told to seek out “FRANCIS” by another exhibitor (now that’s RARE!).
No wonder…this well-priced collection of feminine, sassy frocks and separates oozes style with a playful attitude.
No wonder again.
The creative director is the fashion veteran Christian Francis Roth---who we mistook for a young intern of the company at first glance.
For the Fall and Holiday looks, “the concept is the girl who took over her dad’s Saville Row tailor’s shop,” Roth clued us in.
“Fun signature pieces” include a version of the best-selling stripped Rugby Dress in silk jersey and striking Color Block Silk Bias dresses (perfect for dress up/dress casual occasions).
“We try to do things no one else is doing,” Roth added. And we think the fetching Silk Taffeta Shutter Pleats –on a dress and skirt---fits that bill.
Textural mixes-like the madras plaid piping and lining on a charcoal gray fitted jacket and matching above the knee skirts are adorable…we can see some of those Gossip Girls (so Blair, so Blake) wearing the ensembles.
Priced accessibly (mid $200-$425 for most attire)…Francis was crowded with retailers writing orders when we stopped by.
INFO: FRANCIS NEW YORK
MY TAI a soft to the touch collection of dresses, body suits, wraps, and shirts that can be worn--- in “endless possibilities” ---and is actually a convertible line we’d want to wear.
Helmed by Melody Fuhr, the stretchy separates are actually posh enough to wear anywhere…and amazingly hold up no matter which way its fashioned (so NOT TRUE of competitors).
Seeing is believing however--- and we saw the signature MY TAI dress on the mannequin wrapped up several ways.
And each style looks genuine---not ‘artificially’ twisted to accommodate.
We also love the palette…in chocolate, black, gray, grape, crimson and pewter---colors that will work with everything we own.
Needless to say, this line is super traveler friendly…..takes up about an inch inside carry -on luggage.
INFO: MY TAI CLOTHING
NICE TOUCH: THE MY TAI WHEEL