Friday, March 27, 2009

HAUTE CONTOUR BY SPANX LAUNCHES AT SAKS FIFTH AVENUE WITH APPEARANCE BY FOUNDER, SARA BLAKELY




Saks Fifth Avenue, Intimates on Ten (10th Floor) NYC
5:00PM, March 26th, 2009

New SHAPEWEAR Separates – “Sexy Enough To Flash On The Red Carpet”

Words, Images Judith Ecochard

In development for two years, SPANX –Hollywood’s favorite “comfortable, slimming garments that minimize figure flaws” has come out with a seven pieces collection of elegant innerwear as outwear apparel.

Lucky us, we were able to attend the fun filled launch, bubbly included- with the super knowledgeable team from SPANX—up from their hometown base of Atlanta for the occasion.

THE COLLECTION

Fully living up to their slogan “The Dessert of Shapewear™…Now You Can Have Your Shape And Sexy Too!™------SPANX’s neutral palette Haute Couture line, works with all skin tones, is versatile year round wear that poshly covers problem areas without the hideous gaps and discomfort of other brands. This special collection by SPANX uses more upscale, but still durable fabrics---that we consider to qualify for the detailed lingerie category of undergarments.

The Couture Camisole ($198) is our pick. Made from scalloped shaping power lace that slims and flattens and a front shaping microfiber panel for support/coverage and adding a no-bra option---we feel that women will wear this sexy “investment top” with jeans, for work under a blazer, or paired with an chic evening skirt- just because its’ so lovely---not necessarily because that have bulges.







Other sure to be bestsellers include the Show Me Sheer Camisole ($128) and the patterned hosiery that happily survives the real way women wear things.

“I wanted to inspire confidence and women’s inner beauty,” notes Sara Blakely, the stunning founder of Spanx and mother-to be.

“Haute Contour has a vintage feel and whimsy…it’s a completely different brand that brings sexiness to SPANX…a refined sexy that’s very polished.”

We agree.

FACTOID: Started nine years ago with the footless pantyhose as product numero uno, SPANX has never advertised!

INFO: HAUTE CONTOUR BY SPANX