Saturday, February 7, 2009

JANSPORT: EIGHTIES HITS GET REFRESHED AND JOIN THE NOW




OUTDOOR RETAILER MARKET SALT LAKE CITY PALACE

Words, Images Judith Ecochard

JanSport, the decades old traveler/backpack/hauler manufacturing outfitter, now part of VF Outdoor Inc.--- is one of those brands, that like North Face…we see everywhere in Manhattan. On the backs of subway passengers, school kids, office workers etc…even on the torsos of people we are pretty darn sure never venture afar off the “A” train.

We stopped in to see what was set for Fall 2009…and came away with thinking…yeah…this label is going to keep its urban creds.

The durable“Right Pack” classic that’s harkens back to the early 80’s silhouettes are updated in cool plaid yarn dyes and suede bottoms.








JanSport produces more technical gear also. In the Outdoor 2.0 Collection, “Biovent ™ Technology”-that’s proprietary to the company is going into packs for an April launch…and guarantees an ideal fitting, ergonomic back panel that’s super light weight and allows the air to circulate.




Eye-catching outdoor daypacks like the Odyssey, Agave, and Jepson styles in great new prints and colors…are also hipster ready. We also think outdoor athletes will love these carriers…as they have all the bells and whistles mountain men and mamas require.







INFO: JANSPORT