Thursday, February 5, 2009

FLOJOS®: HANGIN’10 WITH HIP FLIP FLOPS






“KICK INTO FUN- SLIP INTO STYLE”






OUTDOOR RETAILER MARKET, SALT LAKE CITY PALACE, UTAH

Words, Images, Judith Ecochard and from company website


It was seriously snowing outside…but reviewing the ‘upscale’ flip flop collection by Flojos…got us thinking sand and big blue waves.

The collection…that started in the surf world …is enormous. What unites the styles are the padded inner sock for cushioning and durable rubber outsole…that allows wearer to keep these kickers on for hours.

“Comfort is key,” according to Mike Tsoi…our host at the booth…”and the style is trendy.”

And with kicker groupings like Seaside Chic, Shoreline Casuals, Island Style and Kids…there is a sandal for everyone and every occasion.



We immediately fell in love with the animal prints (zebra, jaguars) for women…so chic and… retails for $18-$19.

At the higher end of Flojos price range, the leather uppers Nina ($39) and adorable Roxanne ($50) options…with a flower embellishment …are perfect for urban sidewalks as well as ocean side locales.

The pop color solid thongs in the Fiesta line ($16) are annual bestsellers. And the soon to launch glitter thong in metallic shades are great for those with pedicured toesies.








Guys will covet the Big Kahuna collection…with flip flops like the leather uppers Hummer ($30) and the Hip Tide ($51) choices fitting in effortlessly into their LA formal attire street wear.


INFO: FLOJOS Available online and at major retailers like Ron Jon Surf Shop, Dicks Sporting Goods, Belks, Finish Line