Thursday, January 15, 2009



Words, Images Judith Ecochard
Logo From Website

Let’s face it…who doesn’t want to look “Rich and Skinny?”

A tongue and cheek moniker- “the name is a joke” - this denim collection by fashion veterans Joie Rucker and Michael Glasser-of 7 For All Mankind and Citizens Of Humanity- has all the colors and dark rinses, and styles… anyone who wears denim, would want.

And one of the best retail websites we’ve ever clicked on.

According to the effervescent Rucker, “…we looked at each other…and thought what do you want to feel like when you’re wearing jeans?”

The collection delivers.

For men, the clean, lightweight denim from Europe “has a super soft feel because guys don’t wear underwear.” Pockets, waistbands, and the inner fly flaps are lined with silk.

A subtle “R” logo stitched on the back pocket (reminds us of the Ritchie Rich comic character’s insignia), and handsome hand molded brass buttons “with the inspiration taken from a 1930’s Cartier cufflink,” give the comfy fit jeans a sexy masculine slant.

For women, “the boyfriend fit is flying out of the stores.” According to Rucker. Everyone from 14 to 65 year olds “can have fun with it,” and with “room to breath” the mantras of wearability, protection and ease resonant during stressed economic times.

“They want comfort with their butts to look cute.”

Details, like a coin pocket, two front / two back pockets, a fitted boyfriend in a stretch denim with a button fly…and names like “Love Bites Vintage”…indicate a well thought out brand.

There is also a slew of rainbow worthy denim (jeans, mini skirts) set for Spring ’09 as “colors are an accent to our meat and potatoes,” noted Rucker. Fitted distressed long shorts and lightweight denim in neutrals like white and faded grays round out the line.

We are partial to the long and lean, dark rinse super skinny cut ourselves that can easily be tucked into boots or glammed up with a par of strappy sandals.

No wonder that’s all we ever really want to wear.

RETAIL: Mostly Tagged $145-$180 and available online (Revolve Clothing) and at Nordstom’s, Ron Herman (LA)