Thursday, January 29, 2009
BOOT UP: KAMIK STEPS LIGHTLY WITH FALL 2009 RAINBOOTS
FRESH COLORS AND PRINTS + NEW LININGS
Salt Lake City Palace, January 23, 2009
Words, Images Judith Ecochard
Kamik, a family owned, Montreal based biz innovatively paved the way for fun footwear that is appropriate for when the weather is decidedly wet and yech.
Credit paparazzi shots of celebs wearing the brand…and violà…instant must have street creds and a fashion frenzy.
For city and country types, the now 25% lighter rainboots feature the grip it on wet or dry surfaces- blown ethylene vinyl acetate (EVA) soles and rubber outsoles and uppers in waterproof nylons. Fun colors and refreshed prints, coupled with affordability (prices are about $90 for quilted/flannel, $95 Felt Fleece, $150 Shearling Lined), will have gals stocking up to go all matchy/matchy with their attire.
For us, the new low and high versions of the shearling snow collar/ shearling-lined mid and high boots can stylishly banish the winter chills. Other waterproof and insulated options include fleece-lined options with ribbed wool collars and a Chanel-esque quilted option in solid brown and black.
As noted by Catherine Cook, Kamik’s Marketing Director…the aforementioneds are “more of a fashion piece…and 100% recyclable.”
RETAIL INFO: Ship dates are approximately August 2009.