Wednesday, November 5, 2008

A CONVERSATION WITH DICK PAGE AT SHISEIDO’S PERFECT ROUGE LIPSTICK LAUNCH


Advertisement shot by Nick Knight

75 Varick Street, NYC November 3rd, 7:00 PM


We always relish a chance to catch a few moments in time with creative souls.
Luckily, we got Dick Page, the Creative Director of Shiseido The Makeup-to ourselves before hordes of fans descended on the man responsible for the most awesome color palette of “runway” and “surprising lipsticks" we’ve ever seen in one setting.

And Page also magically conjures up those magical makeup efforts for models strutting their stuff for major designers like Michael Kors and Mark Jacobs.

Appropriately, the British born makeup guru has a painter’s eye for tones. What surprised us was his democratic view on what women wear.

Like when we asked him if there was anything women do via lipstick applications that are decidedly “do nots”…he swiftly said “…absolutely not.” Elaborating a bit on this thesis, he felt there were no rules, that what women put on their faces is “an expression of who they are.”

How refreshing.

THE LAUNCH:
Fortified by tasty treats from Fatty Crab, we offered up our puckers for a test drive of the new lipstick Perfect Rouge. Our pick, #514 Dragon Lady, went on smoothly, is moisture rich, and the best part—loaded with micro-pigments to guarantee truly dense color without a yuck feeling.

Christina Carey-Model of Shiseido's Perfect Rouge





We chatted with another Shiseido makeup artist about the neutral mouth/ smoky eye look that has dominated visages for the past few seasons. We always felt those beigey pinks lip tinges drained us.

Her reply…was that Shiseido’s Perfect Rouge lipsticks are so true to their color…that the inherent tone of our lips won’t show through…and that is what changes the color of lipsticks and makes us appear like we had a date with Dracula.

So with Shiseido’s Perfect Rouge options…what you see is what you get.

INFO: After 18 month development period—the lipsticks hit retail shelves in February 2009 in the USA…January 1st in Japan..


SHISEIDO
Words, Images Judith Ecochard and Courtesy of Shiseido