Thursday, September 25, 2008

GENERRA SPRING ’09 COLLECTION- BASICS WITH A EURO TWIST







MODELS LOOK COOL IN SWELTERING HEAT

September 5th, Penthouse-Garment District

Words, Images by Judith Ecochard

It was hot, hot, hot on the day we trooped over to a rooftop presentation of Generra’s RTW for men and women.








We were dripping with sweat by the time we climbed the last bunch of stairs (now that's a fashion look)- that made our review of the 20 ensembles- a fast one.







We were amazed the models barely had a droplet of moisture on their brows.




















The understated hip in the easy mix/match separates – played into a well edited, subtle tone collection of linen pants, slim cut denim, cotton twill shorts, cute dresses, and ribbed or stripped cotton tops.







Our favorite styles skewed military-as in a Khaki cotton twill jacket and army slub jersey polo for guys.








And two light weight leather motorcycle jackets and a grey-cotton-merino wool hoodie- replace the often boring cardigans as trendy cover-ups.
INFO: GENERRA