Friday, August 1, 2008

PUREBERLIN – THE BASICS DONE RIGHT FOR S/S 2009












WEARABLE EVERYDAY CLOTHES “CLASSIC, RAW, AND INDIVIDUAL”

JULY 19TH, MERCEDEs -BENZ FASHION WEEK, BEBELPLATZ, BERLIN


Words, Pics by Judith Ecochard


We got a cool Mercedes-Benz Fashion Week pureberlin tee at the Gala event…that was more stylish than its USA equivalent, graphic and fit wise.

So we are happy to report that the pureberlin runway show, centered around Berlin’s postal codes: 10117 for Berlin-Mitte, 10997 for Berlin-Kreuzberg, 10623 for Berlin-Charlottenburg, and 10245 for Berlin-Friedrichshain…was cosmopolitan perfect.





The team of designers, anchored by Annabelle Mandeng, pushed the envelope a bit with edgy graphics too. Somewhat reminded us of the re-invigorated GAP brand under Patrick Robinson’s rule.
















And the way the runway show began-with an ensemble of models posed in easy wear 100% cotton tees in and high quality denim- dramatically set the tone for the looks that followed.








Plus, all pieces are biologically certified through the Okotex Standard 100 seal.
NOTE: We liked how there was of mix of models on the runway.








Plus, all pieces are biologically certified through the Okotex Standard 100 seal.

INFO: PUREBERLIN