Tuesday, August 26, 2008

NATIVE®: ALL SPORTS- ALL POLARIZED-ON TREND





TECHNOLOGICALLY SAVVY EYEWEAR WITH AN EDGE

OUTDOOR RETAILER MARKET, SALT LAKE CITY, August 11th
Words, Judith Ecochard, Images courtesy of NATIVE
A chance encounter at the Salt Palace Convention Center with Gina –part of the Native sales team-had us hot footin’ it over to the rockin booth packed with shades we would wear anywhere...and could wear anywhere!

What’s New

The Bolt™ and the Triumph™ designs ($100 each for Polarized)… are urban fashionable with chunkier temples ending in a cool “S” curve tip, larger eyewires, and hip frame colors like Maple Tort (leopard spot like), Jungle, Asphalt gray, Pale Ale, and Snow.

Both have all the bells and whistles Native eyewear is famous for including vents (anti-fog) that don’t let in extra light, weigh less than an ounce (Rhino-Tuff® Air Frames), feature Cushinol™ self-adjusting nose pads, have 100% UVA protection, and are back by a lifetime warranty.

We are always shoving our shades onto our heads (a look) so the cam-action hinges that snap back- preventing the temples from getting loose-are much appreciated too. Plus, the Triumph has a brow bar a bit flatter for that always ‘in’ retro look.

We also like the really easy to use interchangeable lens’ system for varying light conditions -and for snowboarders always having face plants (us)…the Anti-Ocular Intrusion System® that’s designed to prevent the lenses from dangerously shooting towards our eyes in the event of a high velocity impact.

It makes sense that Native also launched two amazing snow goggles: the Mission ™ and the Siege™ -that have an innovative interchangeable lens system. We saw a demo of just how user-friendly the Loc Jaw™ system is…with two articulating jaws (resembles a still from the similarly named movie) that open up…allowing one of the nine tint lens options to be removed/ inserted in a blink of an eye.





Priced at $135 for Polarized styles, the snow goggles feature double spherical lens, anti-fog and anti-scratch lens treatments, triple layer face foam for comfort, a venting system, and are helmet compatible.

Ultra wide straps with quick click attachments give sporting types the ability to lock and load (go) in a hurry.

INFO: Native Eyewear

RETAIL: Widely available…including REIs and EMS.