Sunday, August 3, 2008

MORGAN GRAYS: HANDSOME STYLE FOR MEN’S ACCESSORIES S/S 09







EXCLUSIVE LIMITED EDITION TOTES, OVERNIGHTERS AND CARRYALLS FOR MEN WHO DEMAND THE BEST AND KNOW THE DIFFERENCE


ENK-MENS’ COLLECTIVE- PIER 94, NYC

July 23rd, 1:30 PM

Words, Images Judith Ecochard

It takes something to get us over to tradeshow spaces in the forbidden zone- off the Westside Highway.

And when we got an email by the debonair team of Spencer Grays and Morgan McCall Molthrup- to preview their Morgan Grays mens’s accessories line…we even sprung for a taxi.

How good is this line of rigorously masculine and sumptuous leather and canvas carryalls that make us want to “sniff it, feel it and taste it like fine wine”…?

In our chat-lasting about 20 minutes or so, the buyers from Harrods (UK), Fred Segal (LA), Neiman’s (all over) and an editor for GQ-all came by the booth…and lingered.

They (and us) were wowed by the latest of what is IMHO, the premier 100%, environmentally aware (vegetable dyes, organic canvas, chromium free metal hardware), made in the U.S.A. collection of haulers, wallets, shaving kits, gym bags etc.

NEW FOR ’09:


Inspirations for Morgan Grays brand tends to hark back and source the quality craftsmen and casual elegance of New England’s Cape Cod-ders, the sensibility/durability of WW II rumpsacks, ages old luggage destined for exotic transatlantic travels …and the baggage needs of today’s sophisticated guys on the go.

New for next year is the Lacrosse lineup … in tonal/material combos like nautical navy trim / pale yellow canvas or black leather trim with white canvas. This collection’s shapes-that join the top-selling Morgan Grays Classic line- include postal carriers, Wall Street totes, Concorde overnighters, Olympic weekenders, Harrison briefs, grooming kits, and laptop carriers that are fortified with a steel bar on top, a cushioned strap and sleeve in back for an umbrella…and striking flap buckles like a school bag. Ah, the details.

We also found the black canvas with black leather trim –“the summer equivalent to our black Cash line” to be our choice for bestsellers.

As usual, there is an assortment of sturdy leather billfolds (it takes 45 pieces to make a wallet!!!!)---- with the subtle MG logo imprint.

WE COVET: The leather motorcycle helmets… and the impossibly luxe croc bags.


CELEB HEAVY CLIENTELE: It’s obvious why all the cool dudes that epitomize style (think George Clooney) are fans of Morgan Grays collection. For as creative guru Grays noted:

“The industry is getting staid if you are offering only certain things-you have to know what your client's needs. We don’t listen to advisors…I have to follow my heart…for I are not an ivory tower designer…”

AMEN.

MORGAN GRAYS