Friday, August 29, 2008

ISIS: “NUTURING THE ACTIVE WOMAN WITH FLATTERING STYLES”




















NEW ECO FRIENDLY FABRICS FOR SPRING/SUMMER ‘09

OUTDOOR RETAILER MARKET, SALT LAKE CITY, August 11th


Words, Images Judith Ecochard

Tired of wearing ill-fitting men’s clothes, outdoor enthusiasts Carolyn Cooke and Poppy Gall are celebrating the tenth anniversary of their feminine collection- ISIS (the Greek Goddess of Fertility)-that’s chock full of performance wear that fits, is comfortable, and looks good.

HAPPY BIRTHDAY ISIS!

WHAT’S NEW:

RAINWEAR:

ISIS’ mid-thigh Drench Coat, $139, and longer Cloud
Duster, $159 are available in five colors with a unique vine print on the lower hem and chic matte fabric finish. We loved the inner fleece high collar, and iPod and inner mesh lined pockets. And with taped seams, and an adjustable hood we say “Rain”-bring it on.





For more active types, the new Misty Mountain Jacket, $99, is a rain jacket with adjustable roll down hood with brim, zippered underarm vents for easy breathing, mesh-lined pockets and drawcord hem.

All rainwear is made from coated nylon fabrics with a waterproof/breathable XPR™ protein coating formulated to reduce interior condensation. Plus a feminine unique interior star print design, taped seams and DWR treatment insure a waterproof performance.

TRAVEL:
The Journeys Collection includes shaped, easy care tops, bottoms, dresses, and skirts that are fashionable enough to wear everyday. Two skirt options…
the knee-length Excursion ($59), and calf-length Outbound ($69) have hidden money waistbands, and zippered passport pockets that manage to lie flat. Coordinators will want the matching semi-fitted Detour Jacket, $89, with asymmetrical front closure and internal security pocket.





Shirt-wise the Chelsea ($55) and Dinah ($59 and$69), are made with a soft and breezy fabric with a built-in sun protection UPF rating of 35+. Other lightweight top selections with a SPF 50+ protection include the First Class Tank, Tee and Tee, $42-49, made with a sheer stripe and vine patterned micro polyester fabric with Lycra® for shape retention and comfort.












INTIMATES:
For Spring 2009, ISIS adds the CD Sport Bra ($48) with high impact protection for C/D cup sizes. This compression shelf bra includes adjustable padded shoulder straps, rib knit support channel under cups, chafe-free seamless construction and engineered knit pattern for moisture management that gets where women most. Made with a comfy blend of nylon/polyester/spandex yarns, the bra comes in a bunch of colors (nude, white, cornflower blue, etc).












ECO:
100% organic cotton returns to ISIS, with an assortment of shaped tops with
unique details including cap sleeves, twists, embroidery and silkscreening ($42-$49). Also eco made are the playful printed Flirt Skirt ($49) and Serendipity Dress ($69).

And we would live in the linen-like Do-Be Capri made from hemp and recycled polyester.




RETAIL: Versatile slim to relaxed fit garb is available in sizes 2-16. Widely available.

INFO: ISIS