Thursday, August 28, 2008

INJINJI: PATENTED PERFORMANCE SOCKS TO “FREE YOUR TOES”


STRENGTHENS & PROTECTS PEDS FOR OUTDOOR ACTIVITIES AND INDOOR LIFESTYLES

OUTDOOR RETAILER MARKET, S/S ’09, SALT LAKE CITY, August 9th

Words, Images Judith Ecochard…and from the INJINJI website

That’s all we needed to hear-that our hometown favs…the NY Yankees… wear INJINJI Toesocks ™-patented performance socks. Ah- we’re finally feeling a bond with A-Rod, thereby freeing up Madonna. (Joke).

What really amazed us was concept of allowing our toes to experience complete dexterity grip, and agility…plus warmth when needed.

As explained to us by the helpful Injinji sales team, the concept is similar to the mittens vs. gloves argument. We actually got the moisture management MO as toes aren’t rubbing up against each other for easier foot drying and less blister potential.

But we liked how our feet are more anatomically balanced-aiding action sportsters or snails' pace walkers just out for a stroll.

WHAT’S NEW





The CoolMax™ inner liner wicks sweat away like nothing else- especially the COOLMAX™ XTRALIFE™ that is durable enough to survive the pounding feet of ultramarathoners.

Injinji Bamboo liners for extra warmth or to wear alone are also naturally breathable and anti-bacterial.





But we were most jazzed about the new snowboard/outdoor hiking versions soon to hit the market. SINCE our biggest complaint about shredding the slopes, besides out of control beginners…are our painfully cold feet.

WHAT EXCELS:
The Tetrasok series that are made with the Anatomical Interface System (AIS) that’s engineered to separate toes with a thin, anti-friction membrane that is both lightweight and breathable. Seamless in construction, the Tetratsok forms to every contour of our kickers… for true restriction free movement from heel to five toes.

BEST SELLERS:

Channeling Munchkind Land from The Wizard of Oz was probably not on founders/brothers Randuz and Joaquin Romay’s minds when they launched the eye poppin' Rainbow colored socks…but they’re HUGE. We love how the re-launch is made with CoolMax™ EcoTech™ (recycled fabrics).

INFO: INJINJI

RETAIL: Priced $12 and up…and widely available nationwide, including REI stores.