THE ORIGINAL GETS IT RIGHT…AGAIN!!!!
OUTDOOR RETAILER MARKET S/S 09 Salt Lake City, August 10th
Words, Images Judith Ecochard and courtesy of Filson.
Since founded in 1897, Filson has been synonymous with durable, yet comfortable clothing for fishermen, travelers, hunters and explorers who require the best. Proprietary fabrics like heavy weight Tin Cloth and warm, rugged Mackinaw wool are used in the outdoor performance apparel that has understandably earned international hallelujahs.
We were enchanted-right off the bat- so-to-speak with the glorified 5 layer construction Stockingfoot Waders that were introduced last March. With a 4-layer gusseted crotch and bib, articulated knees, mesh front pocket with the signature bridle leather trim and Filson brass snaps… and handwarmer pockets lined with Mackinaw wool- we totally get why consumers have been snapping these up as soon as they can start reeling them in.
Plus a new Fishing Vest with synthetic mesh great pocket big enough to hold one huge trout in a secured back pocket-make us wanna lay down bets for when Ralph Lauren or his ilk totally milk this look for the wannabe outdoorsmen who stroll along New York’s glam Fifth Avenue.
For the ladies, Filson is launching a Voyage collection that “adeptly combines performance details with a tailored look including contoured seams, mesh venting and security pockets”… ideal for traveling on mass transit or posh private planes, and nature loing pursuits. All pieces are made with an extremely lightweight cotton and/or nylon poplin fabric blend that naturally cleans easy, resists wrinkling and feels amazingly soft to the touch.
The Voyage Jacket, with a shapely silhouette defined by contoured seams and an back elasticized waist, securely zips closed and has double front pockets big enough for travel papers. It is available in desert tan, olive green and slate.
The Voyage Shirt, made of nylon and polyester blended fabric, has security chest pockets and back sleeves with mesh venting that make the shirt perfect for hot climates.. Offered in both long and short sleeve versions, the shirt is available in neutral tones like desert tan, dovetail gray and oxford blue.
The Voyage Pants even manage to look chic, not dorky with front patch pockets and a relaxed double button fixed waistband with a drawcord that expands after a good meal. An inside right hand zipper security pocket keeps the valuable close to the jewels, metaphorically speaking…and matches up, color wise with the Voyage jacket.
For the guys, the best selling Safari Bush Jacket and Bush Shirt’s been tweaked a bit with handsome epaulets on top (for strapping on binoculars, not a fashion statement), secured pockets and the signature bellows pleated detail in the back.
Also new for S/S ’09 are the versatile Travel Long Sleeve Shirt (nylon/polyester blend) and the matching Travel Pants (cotton/nylon poplin fabric blend).
The Travel Long Sleeve Shirt has back sleeve mesh venting, side hem vents, multiple chest pockets and a button and tab on the inside sleeve for securing the sleeve when rolled up. It is available in desert tan, dovetail gray and oxford blue.
The Travel Pants have an adjustable side waist tab for those extra s’mores around the campfire, sewn-in welt hand pockets and zipper secured back patch pockets. The Travel Pants are available in desert tan, olive green and slate.
Also new is the Guild Long Sleeve or Short Sleeve Shirt, constructed of a cotton and nylon. Details include a zipper secure chest pockets with bellows, a back yoke and back sleeve and underarm core mesh venting for hot temps. As above, their travel friendly color options are desert tan, olive green and slate.
Hauling around our gear towards TSA security lines is never fun but now at least can be downright stylish…and survive the traumas of baggage carousels.
Made with industrial weight 22-ounces per yard rugged twill, the iconic and very handsome Filson luggage options now include Dark Tan or Otter Green, highly water repellent small and large carry on bags that have a large storm flap with heavy-duty buckles for security and weather protection. The large version opens flat for easy packing and has a front zippered pocket.
A suit worthy Pullman bag is designed for efficient packing with two large compartments that open fully and lay flat, as well as two full-length outer zippered pockets, one on each side.
We can see the Medium Travel Bag (Dark Tan, Otter Green or Brown) getting the most mileage. It features a compact but spacious interior compartment plus two full-length side pockets for separating wet items from dry clothing. Outside are two full-length open pockets plus an open pocket on each end.
And in our disposable society, we can actually see these carriers defying the odds and becoming tran-generational must haves items. And you have to hand it to a company that offers to re-proof it's water resistant waxed garments.