Thursday, August 28, 2008
CERTAINTEES: EDGY ECO TOPS-KEEP GIVING
MULTI-MEDIA ARTIST’S VISION TRANSLATES ONTO EARTH FRIENDLY FABRICS
Words, Judith Ecochard
Lee Tracy’s CERTAINTEES, an artful collection of “wearable wisdom” is on a mission:
“… to respond to the need to reduce our environmental impact by using sustainable fibers, recycling, low-impact packaging and shipping, carbon-offsetting, while increasing human benefits through cause related marketing and supporting others.”
Fashionistas may be on a different mission – one of fabulous attire… or personal expression.
But given CERTAINTEES subtle hip graphics, sleek fit, super plush feel and breathable/antibacterial properties courtesy of its 70% renewable bamboo, 30% organic cotton composition, extra long length (for wear all the time low rise denim), and soft rich colors (natural, lilac, sky blue, sun ray)…
We think the latter types will be happy with the former’s visionary creations-as these tee shirts are comfy and cool…and (YEAH) easy care.
BACKSTORY: The thoughtful and talented Lee Tracy started up CERTAINTEES inspired, in part, “by the Penny Magazine, the Society of the Diffusion of Useful Knowledge (circa 1832-1844); a weekly magazine for the working class.” Fusing artistic expression with an eco clothing line… after loads of research into what is truly “green”…Tracy taps her imaginative side to conjure up the eye-catching graphics that adorn the garments.
LIMITED EDITION DESIGNS: Currently six series of graphics-Energy, Food, Freedom, Nature, Peace and Women-are emblazoned on the tops. We are really drawn in by the imaginative, gentle engraving-like and hand drawn elements- plus the subtle messages the shirts tap into…like an image of a lightbulb with a pointed blurb below- on a tee from the Energy group.
FACTOID: CERTAINTEES donates $5 of each tee ($34) purchased online to select non-profit organizations.
RETAIL: Unisex sizes S-XXL available ONLINE