Wednesday, July 23, 2008

ORTHODOX –MEN'S TIMELESS SEPERATES WITH WIT- SPRING 2009



“A COLLECTION FOR A MAN AT HIS HIGHEST, MASCULINE, INTELLECTUAL AND EFFORTLESSLY SEXY SELF”




ENK INTERNATIONAL MEN’S RUNWAY SHOWS PIER 92 NYC
JUNE 22, 9:00PM


Words, Images Judith Ecochard

When we rode the massive elevator up to the second floor tradeshow/runway space at Pier 92, we started gabbing with two edgy and smartly ‘tailored’ types. Turns out, they are friends of the Creative Director/Designer Eric Niccoli of the men’s label-Orthodox.

And after seeing the 30 or so runway looks, we think the guys epitomized their buddy’s output-well groomed modern attire in a sort of classic mode- without a screaming nod of retro (yeah).

We really liked what we saw.

Niccoli showed his Fall 2008 line at Smashbox Studios during the LA Fashion Week last March, so we were somewhat familiar with his indie cred. And once again, we think this designer is really evolving the brand into a lifestyle statement for the under 40 crowd of MEN-not exactly the super suave MAD MEN on TNT though...but not the stereotypical metrosexual types that make us gag either.

MODEL DU JOUR: Justin Bobby- the long hair motorcycle riding dude of MTV television show The Hills.


COLORS & CUT: Wearable… and desirable-mostly neutral tones (black, grey, white, beige)-basics with a twist. The pants were fitted but with a cool hipster slack…while the super soft fitted but not tight- three button beige v-neck layered over a deep crew neck white shirt with short sleeves a little bit longer than typical-stopping right above the elbows… will make the fashion conscious guy happy without screaming LOGO-and the clueless guy look way hipper than usual.

OVERALL: Smart, not overly calculated clothes for urbanites that will do wonders to update the sloppy looks that dominate casual Fridays at the office and/or pull together males ready for a night on the town.


Very user-friendly.

RETAIL ONLINE: REVOLVE CLOTHING

INFO: ORTHODOX CLOTHING