Wednesday, July 30, 2008

MICHALSKY: “REAL CLOTHES FOR REAL PEOPLE” S/S '09






“LOUD, PROUD AND SUPER COOL”

MICHALSKY AND M67 MICHAELSKY JEANS BERLIN STREETWEAR NAILS IT

JULY 18TH, OFFSITE UFERHALLEN, BERLIN







Words, Pics by Judith Ecochard

You can tell when A PRO produces a runway show!!!!







Finally, a run of show line sheet. THANK-YOU.







THE MAN: Michael Michalsky is a veteran of the London club scene, did a stint with LEVI’S…and worked his way up to the coveted role of global creative director at Adidas.

His visionary collaboration with Yohji Yamamoto- kicking out the fierce Y-3 line…and his role as former creative light of the brand MCM…gave him the solid experience to successfully launch his own line in June 2006...and to give birth to an eyewear collection (and other licenses) this year.

The scene prior to the show at another one of those mammoth industrial spaces in the former East Berlin-that we would never have gotten to without one of those can we bring one home, chauffer driven Mercedes-Benz cars-was shivering with anticipation.


Seriously, every editor and photographer we spoke with felt that the Michalsky brand is set for a worldwide bust out. Watch out Diesel...and former employer.

INSPIRATION: Michalsky sited the 40th anniversary of the tumultuous summer of ’68 that saw European cities under heavy student protests. He also referenced the summer of Love (’67) in hippy worthy prints and iconic graphics scooped up from the early 80’s peace movement in Germany…before THE WALL came down.










THE SHOW:
The well-paced show of 54 looks was styled by a seasoned eye. It was chock full of wearable, modern clothes that any cosmopolitan dweller would want.

Though largely a dark navy/crisp white/black palette, Michalsky also worked in whimsical prints and funky checks in bright turquoise, lime green and”hot fuchsia pink” colors that kept it summer appropriate.







Clothes ranged from breezy flowing chiffon long dresses, wool drawstring shorts…to slim and wide legged “Frederic” pants for gals.










Men’s looks were terrific…as in utility jackets, a black wool 3 button blazer with slim fitted pants, and a khaki cotton safari ensemble.

No ridiculous dropped crotches here-a style that spread like a virus in many S/S 09 collections we saw.












RETAIL: In the states soon, we hope. At the eponymous boutique in Berlin… everywhere in Germany…plus UK, Ireland, Switzerland, China at MCM Hotels…and Russia.
MICHALSKY