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DÉBUT –RETAIL GALLERY FOR EMERGING DESIGNERS







TRENDY AND UNIQUE ACCESSORIES, CLOTHES, JEWELRY FOR INDIVIDUALS

June 19th 298 Mulberry Street, NOHO

Words, Images by Judith Ecochard and from the Début website

When the latest issue of that fashion bible Vogue-references the tough economy and a return to minimalist basics…we think that’s when retailers should do the opposite.

After all, it’s only the fresh and unusual that’s going to generate the buzz-and get buyers motivated to shop. The basics-we can get anywhere.

This past week, we stopped in to the new museum-like retail outlet for under-the-radar designers, Début. The place was packed with friends, hipsters, fashion industry types and the supportive family of LISA WEISS - the well attired (what else?) owner of the barely month old establishment.

What we liked besides Weiss’ enthusiasm was her passionate and very personal- point of view-to “not be like every retail store…to make a statement.”

Case in point- are the bold, handmade one-off necklaces, earrings, and bracelets by the talented jewelry designer Esha Soni-for Experiment 101. Besides her amazing hand crafted in Bombay mixed metal thick copper chains with silver soldered elements, we think the ornate, industrial inspired pieces (often with stones) have a feminine edge that’s not overwhelming –and will punch up flirty tops as well as more ‘clean’ cut attire.


Priced at under $600 for the most elaborate selections, we think the value is phenomenal.

Other chic women’s separates and dresses that are “displayed” on uncluttered oversized wall hooks are a glam ruffled red silk sleeveless top by Salvador Trinidad, a graceful summery white dress by the label Caroline Hedeya-with ruffled neck flourishes, and a stunning black silk frock with wide black bows –by the Peruvian designer, Ani Alvarez Calderon who toiled for Michael Kors before branching out on her own.

Like our other favorite store-Really Great Things- on Columbus Avenue- we know we can count on Début as our source for fabulous fashion found no where else- and a calm interactive-like shopping experience.

DETAILS: www.debutnewyork.com