Text, Vivian G. Kelly
Images of PARIS HILTON in Erica Davies, from
www.popsugar.com
We’ve been talking about color for spring 08 for some time now. PARIS HILTON, perhaps the world’s most photographed woman, recently embraced color by wearing a cobalt blue dress by ERICA DAVIES to the 15th ANNUAL RACE TO ERASE MS event in LA last weekend.
DEVELOPMENT BY ERICA DAVIES is the perfect fit for the woman who’s not afraid to be an individual and like Ms. Hilton, who doesn’t mind standing out in a crowd.
DEFINING CHARACTERISTICS of the line are:
-a cool aesthetic with a strong arts and crafts feel
-rich fabrics
-innovative design
WHERE TO GET PARIS’ DRESS:
Hip.E
One Cube
Greta Sloane
Dylan
www.developmentclothing.com
RETAIL PRICE: $1054.00
ABOUT ERICA DAVIES
After graduating from St. Martins College of Art, Erica Davies built a strong background working for the likes of Richard Tyler, SportMax, Max & Co and BCBG’a runway division, before going off on her own in 2003 to launch her own label, DAVIES. Three years later, Erica began her collaboration with DEVELOPMENT. The result - two labels that operate under the same umbrella company, each with its own distinctive identity: DEVELOPMENT BY ERICA DAVIES and the ERICA DAVIES COLLECTION, which was a re-launch of her DAVIES COLLECTION that is licensed by DEVELOPMENT.
STRONG BRANDING
We’ve covered Ms. Davies before, and continue to keep an eye on her because #1: we like her designs and #2: she has the possibility of turning what started out as a small eclectic label into a global brand thanks to Development’s recent liason with the CAMUTO GROUP. VCS Group LLC, [a wholly owned subsidiary of Vince Camuto] acquired the majority stake in Development Clothing LLC last fall. The Camuto Group designs, develops and distributes women’s fashion footwear and is recognized for building women’s lifestyle brands on a global scale.
Development and the Camuto Group, are looking to take the 2 labels into international distribution and product development. With that and high-profile supporters such as Paris Hilton, things look promising for Ms. Davies. Stay tuned.