By Marketing Maverick – Marciano!
Review by J. Ecochard
Images Courtesy of Guess
The seductive B&W advertisements are the icing on the cake for mega-watt/ mega-brand Guess a fashion forward apparel brand. We're not surprised that they’re spot-on with trendy, feminine, sexy clothes. But we’re more wowed by the affordable Guess Fall 2008 handbags and carryalls (literally dozens) set to hit shelves worldwide this summer.
Four major trends are ready to go:
Valley of the Dolls: Inspired by the 60’s novel, Guess’ signature collection has been updated with “larger than life” jacquard charms and a new sparkling palette of colors (bright red, pink, earth tones, deep purple, and green). We think the shiny crocs, pebbly textures of easy to clean pvc (Amsterdam handbags and poppin’ Pop Color and Arm Candy totes) and faux crocs ‘grandmother’ bags are the workhorses of the buttery plush line.
New Frontier: A nostalgic vintage feel looks positively 21st century in natural toned (taupe, cognac) sacs with eye catching dangling turn locks and large belt details. Our favs belong to the vintage matt leather lady-like Amsterdam satchel in sweet mocha and the antique hardware trims of the Gwen hobo in smooth brown.
Modern Biker: Edgy glamour queens will gravitate towards the rock and roll bling factor of bold hardware and jacquard print of a Devon handbag or laptop case. …and the Punk Belle collection in coal, black or white with a balancing base of classic woven mini-jacquard…in all easy to carry handbag or large satchel shapes.
Studio 54: For evening divas the shimmery snake imprints of the ornate Exquisite clutch with striking silver hardware… and the power pop color blocks of Warhol clutches are small in shape but pack a power punch to any outfit.