Saturday, July 21, 2007

DRIVING COLLECTION Shows the love!





















Text and Photos-J. Ecochard



Every once in awhile, one comes across inspiring fashion types with timely ideas, who go for it, get a bit lucky…and are still BFF material!

Yup. This is what’s to LOVE about the biz.

On meeting two Memphis gals behind the racecar lovin’ clothing label TrackCouture the love fest for them and their clothes is a go.

The women, Lisa Heros and Kathleen Smith got motivated after having major fun at NASCAR races…BUT were less than enamored with the traditional blue and orange logo men’s gear. They also noticed that other women fans (50% of attendees) - also lacked cute, fitted, feminine logo frills! So with samples in hand (no boring PowerPoints here) they secured a licensing deal with NASCAR on the first pow wow… and just as they launched their own chicette TrackCouture Clothing line, too.

Featuring girly pink, black and white t-shirts, cotton terry cloth skirts and hoodies with in the know expressions like”pit lizard” and ribbed tanks (made in the USA)…the line also sports logo emblazoned separates for fans of- Nextel Cup champion Tony Stewart,, MB2/MB Sutton Motorsports Team of drivers, Penske Racing drivers, and Roush Racing drivers.

Predicition? This merchandise line will rev up wardrobes from coast to coast...and take the place of those ubiquitous comical monkey tees (you know the ones).

In baby and girls sizes too!

Held at the Bryant Park Hotel